Is the pursuit of physical loveliness frivolous?

A thought-provoking piece about women attempting to look nice physically. An excerpt:

To my mind, the pursuit of loveliness is, in actuality, a celebration of a woman’s unique physical attributes. It’s a way to acknowledge that, for all our messed up feminine insecurities, we realize that these bodies that God has fashioned with His own hands and given to us are gifts. Through caring for our physical selves, we demonstrate our gratitude. It’s a way of saying that we reject the worldly lies we’re told about physical beauty, that we think that God is an awesome creator and that we intend to use His gifts--all of them--to enhance this world with loveliness.