Metropolis: When we look at the list of girls — Isabella, Sophia, Mia, Emily, Madison, Olivia — they are romantic names or soft names. What is behind that?
Wattenberg: You are sensing something about names. The most powerful trend in baby names is something individual parents are almost never aware of: we don’t like consonants anymore. Every parent will say I like old-fashioned names, quirky, I’m looking for something really powerful and creative. What they don’t say is, I’m really looking for a name with no two consecutive voiced consonants. That is really what America wants.