Sunday, July 13, 2008

Sniffing for the "information scent" - how we read online

An interesting piece about how people read on their computer screens, with some good tips about how to write for them. A great point:

[Usability expert Jakob] Nielsen champions the idea of information foraging. Humans are informavores. On the Internet, we hunt for facts. In earlier days, when switching between sites was time-consuming, we tended to stay in one place and dig. Now we assess a site quickly, looking for an "information scent." We move on if there doesn't seem to be any food around.

Read the rest here.

via Geekpress

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